The MGS Precious Metals Blog

Manhattan Gold & Silver is an industry leader in precious metal pricing and refining with more than 30 years of experience. During our time in the business, we’ve found the topic of precious metals to be a vast and interesting one. Here on our precious metals blog, we write in-depth posts about the science of precious metal refining, historical and modern uses for precious metals, market news, and much more. Subscribe to our RSS feed to stay current, and discuss the latest posts on our Facebook page.

Pinterest for Jewelers

December 31, 2015 02:02

Pinterest is an excellent website for jewelers to market themselves and get exposure for their designs. However, organization and presentation are the keys to success on this platform. Use these tips to whip your Pinterest profile into shape and increase the overall exposure for your jewelry business.
Match online efforts with in-store efforts. Don’t just add pins and forget about them – you should try to organize your Pinterest-presence the same way you merchandize your store. Your top boards should feature your popular products, as well as pins that give users an understanding of your brand philosophy.

Keep mobile in mind. Pinterest receives most of its traffic from mobile devices. The smaller screen size of mobile means less room to make a first impression – so make sure your first four boards are the best ones (i.e. boards with the most re-pins, follows, comments, etc.)

Use sensible organization. Think about how your fans would try to find something on Pinterest, then use those specific words or phrases when describing relevant boards and pins. A board named “Gold Engagement Rings” will be much more searchable than a board simply titled “My Favorite Rings.”

Have fun! Showing off your latest products is important, but users may be turned off by constant self-promotion. Engage your fans by showing your fun side with vintage photos or lifestyle content.


5 Mobile Apps for the Busy Business Owner

December 28, 2015 05:58

Being a small business owner comes with freedoms and challenges. While you’re the one in control, it’s not easy trying to juggle employees, customers, and vendors alongside your personal life. It helps if you’re able to manage your time efficiently – and luckily, there are apps for that. Try out these apps to get more done, faster.
This app lets you draw out sketches and designs on your iPad, then save them to specific collections. You can also take photos and design over them. It comes with a range of brushes and pen styles – all of which are easy to use. It can be a great tool for designing new jewelry styles, signage, and anything else you can imagine.
Price: Free (iPad)

Humin helps you keep track of all the details about how and where you met someone. It then lets you search among your contacts using these details, e.g. “lives in Manhattan,” “met at XYZ conference,” “friends with Mike” “works at MGS,” etc. This can be a great way to keep track of your business contacts and learn more about the circles they run with.
Price: Free (iOS)

This lets you create to-do lists with built-in reminders. Best of all, Wunderlist is compatible on a wide range of devices so you can sync your lists among all of the devices you own (including PC, MAC, Android, iOS, etc.) or share them with any employees or partners. A pro version is also available that removes limitations on list and file sizes.
Price: Free (multiple devices)

Toggl shows you exactly how much time you spend on tasks during the day. This is great for entrepreneurs because all of your billable time is accounted for. You can organize your time by project, tags, or client, and set billable rates. If you forget to switch Toggle on, you can go back and edit time later. Not only can this app keep track of your productivity, but it can help you analyze how to more effectively manage your time.
Price: Free (multiple devices)

Precious Metal Prices
Did you know that we have our own app? It’s designed to help pawnbrokers, jewelers, and other business owners monitor precious metal prices (gold, silver, platinum, palladium). Using our app, you can get real-time prices (set per troy ounce and displayed in USD), set price alerts, convert weight measurements, and more.
Price: Free (multiple devices)

Tips for Building Customer Loyalty

October 28, 2015 08:04

Returning, loyal customers are practically life-blood for the small businesses here in the Diamond District. Well-done marketing and advertising will encourage new customers to give your business a shot, but only good experiences and authentic relationships will encourage them to come back. As we’ll explore in this blog post, earning loyalty from your customers requires a deft touch with both marketing and customer service.

Your “brand” can be boiled down to two essential elements.

  • how you engage with customers
  • what experience customers can expect you to deliver consistently

Product quality is important, but ultimately, customers will most strongly remember those two things when thinking about doing business with you again. If the relationship you build with a customer is meaningful, if they feel valued, and if you provide a high level of service, they’re sure to return.

If you read around the MGS website and our social media profiles, you can see first-hand how we try to communicate the things that make doing business with us a great experience. We talk about the speed which we process transactions, our high payouts, our transparent refining process, and our flexibility in working with all customers and all sizes of lots. All of these add value to our services – enhancing the experience customers get.

So far, it’s working. Not only have we been in business for 30+ years, but the majority of our customers are repeat business. The next time a prospective customer walks through your doors, think about what kind of experience you can give them that they can’t get anywhere else.


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