Unless a customer is in your store being guided by a good salesperson, photographs are going to do all the talking when showing off the quality and craftsmanship of your jewelry selection. And more than ever before, customers are interested in image-based content and advertising. With the advent of social media sites like Instagram, Pinterest, and Facebook, photos of your jewelry have a chance for exposure many times greater than what print-ads usually offer.
With that in mind, high-quality product images are critically important for jewelers in all areas of the industry. In most cases, hiring a professional photographer is ideal. However, not just anyone will do – jewelry photography requires specialized talents for capturing minute detail in small objects and matching lighting to different stones and metals for maximum effect. You’ll also want to ensure that you will hold the rights to images you commission and you’ll be able to use them as you please. If a photographer imposes copyright limitations on your images, it’s best to find someone else.
If you’re the one handling photography for your products, there are some things you can do to help improve the quality of your jewelry photography. Check out our infographic below for tips on taking the perfect jewelry pictures.