Pinterest is an excellent website for jewelers to market themselves and get exposure for their designs. However, organization and presentation are the keys to success on this platform. Use these tips to whip your Pinterest profile into shape and increase the overall exposure for your jewelry business.
Match online efforts with in-store efforts. Don’t just add pins and forget about them – you should try to organize your Pinterest-presence the same way you merchandize your store. Your top boards should feature your popular products, as well as pins that give users an understanding of your brand philosophy.
Keep mobile in mind. Pinterest receives most of its traffic from mobile devices. The smaller screen size of mobile means less room to make a first impression – so make sure your first four boards are the best ones (i.e. boards with the most re-pins, follows, comments, etc.)
Use sensible organization. Think about how your fans would try to find something on Pinterest, then use those specific words or phrases when describing relevant boards and pins. A board named “Gold Engagement Rings” will be much more searchable than a board simply titled “My Favorite Rings.”
Have fun! Showing off your latest products is important, but users may be turned off by constant self-promotion. Engage your fans by showing your fun side with vintage photos or lifestyle content.
Thanks to a rising dollar and speculation that the U.S. Federal Reserve will boost interest rates, early December was a low point for gold prices – a five-year low as a matter of fact. The industry buzz is that a restricted worldwide gold supply is on the horizon:
- The World Gold Council’s November 2015 Report hints at reduced gold supply as mines struggle to operate on lower profits, forecasting that “supply will remain constrained as the mining industry continues to proactively manage costs and optimize its operational performance.”
- Former Goldcorp CEO Chuck Jeannes predicted in 2014 that the world will reach “peak gold” starting within two years.
With gold prices so low, hard-to-reach ore may no longer be profitable to mine. If the production decreases, the supply is likely to follow.
However, that same report from the World Gold Council also found that “Q3 2015 gold demand rose by 8% year-on-year, reaching a two-year high of 1,120.9 tonnes.” If demand continues to grow, prices may increase and spur greater production. So as always with the gold market, nothing is set in stone yet. We’ll be watching closely as the situation progresses into 2016.