Pinterest is an excellent website for jewelers to market themselves and get exposure for their designs. However, organization and presentation are the keys to success on this platform. Use these tips to whip your Pinterest profile into shape and increase the overall exposure for your jewelry business.
Match online efforts with in-store efforts. Don’t just add pins and forget about them – you should try to organize your Pinterest-presence the same way you merchandize your store. Your top boards should feature your popular products, as well as pins that give users an understanding of your brand philosophy.
Keep mobile in mind. Pinterest receives most of its traffic from mobile devices. The smaller screen size of mobile means less room to make a first impression – so make sure your first four boards are the best ones (i.e. boards with the most re-pins, follows, comments, etc.)
Use sensible organization. Think about how your fans would try to find something on Pinterest, then use those specific words or phrases when describing relevant boards and pins. A board named “Gold Engagement Rings” will be much more searchable than a board simply titled “My Favorite Rings.”
Have fun! Showing off your latest products is important, but users may be turned off by constant self-promotion. Engage your fans by showing your fun side with vintage photos or lifestyle content.